Mudra Institute Of Communications, Ahmedabad MICA

MICA is an academic institution that has been set up to develop professional communication skills in India. Further, the institute also aims to conduct research in communication as applied to the needs of the communications industry. Through such research, the intent is to create and share new knowledge in this fast growing and increasingly important field.
MICA provides education and training through the following modes:

  • Post-Graduate career specific programmes aimed at developing professional and allied skills in Integrated Marketing Communications management
  • Professional & Executive Development Programmes and workshops/ seminars for practicing professionals
  • Participative forums for exchange of new ideas, creation of awareness, and evaluation of new knowledge, information and techniques
  • Seminal research in the fields of semoitics, social and developmental communications
  • Research in the areas of inter-cultural dynamics given a rapidly globalizing marketing communications environment
  • Explore and examine relevant communications processes, technologies and approaches to address India’s large rural marketing potential
  • Get Complete Detail Here :- http://www.mica-india.net

    44 comments June 24th, 2006

    Building Your Voice – Key Ingredient

    First thing first always remember and put a knot that your Voice will be the supreme weapon in your armory for your radio career. Meantime don’t get carried away with the statement as it not the entire arsenal. As an Radio Jockey you should be rational , logical & enterprising. Thumb rule is that your voice is the pillar on which you are going to set-up your entire radio career. Your voice is going to provide you a Radio Jockey career and also get your job done too. Consider your voice as a master degree in Mass communication.

    Well if you have been told or have a mindset that to start a career as a RJ you must have a booming & bass voice is not true. What you require is an approaching , pleasant, smooth and articulated voice. Your voice must visualize you. Embed your communication skills in your voice. Try to live in your voice. Always play in your pitch for a longer version. Maintain a rhythm of your own.

    “Though nobody is perfect but perfectionism is in trying to be a perfectionist and by the end of each day you will be more toward to it .” [ as said by : Sandeep Pokhriyal ]

    11 comments April 4th, 2006

    Add The Magic Touch to Your Next Speech

    As a speaker, one of the most fun, valuable and low-cost ways to stimulate your creativity is to attend a magic convention. There are probably a dozen good-sized national and regional conventions each year that would be worth checking out.

    Here are some reasons to take a look at the art of magic:

    1. Add magic to your presentations. But a word of caution. Forcing a magic trick into a presentation is as bad as squeezing in a joke that doesn’t fit, just to get a laugh. If you’re a speaker who delivers valuable content, add magic only if it enhances the program. Don’t add it solely because YOU love it. And most certainly don’t add it because you are trying to fill in for lack of substance in your content.

    2. A great icebreaker. My personal preference is not to use magic to illustrate learning points while giving a speech, but to use it as a tool for warming up the audience and building rapport. I refer to magic as my Ed McMahon. Like Ed warmed up the audience for Johnny Carson before the show started, magic helps me to have fun with the audience and to build a relationship at the very start of my programs. Try adding a small touch of magic and see how it plays for you. Your experience as a speaker becoming a magician may be different from my experience as someone who was a magician before becoming a speaker. I’ve been a magician for 49 years and was raised in a family of magicians.

    3. Magic is a bridge builder. Magic crosses language and cultural barriers. It’s a universal language. It’s a visual art that speaks it’s own language. It attracts attention, it’s remembered and it stimulates creative thinking. I attended an international magic convention in Japan thirty years ago. In spite of language differences, I watched magic grab the attention of the diverse audience.

    4. Variety is spice. Like humor, juggling, singing, mime and dancing, magic offers another way to add variety to your programs.

    5. Stimulate your creativity. At a magic convention, you’ll be exposed to different ways of thinking.

    6. Stretch your humor skills. My experience, after attending magic conventions for several decades, is that magicians cross the line of good taste more often than a speaker should. Keep in mind that a magician’s role is probably closer to that of standup comic than it is to the role of the speaker. However, a lot of magician humor is very funny and creative. It may spark an idea that could be useful to your preparation and presentations.

    7. Magic is a networking tool. Off the platform, you can use small magic tricks (referred to as closeup magic) to introduce yourself at mixers, on an airplane or other business and social settings. When done well, people will remember you. For example, there are ways to magically produce your business card. The result is that prospects will be more inclined to keep your card.

    8. Bang for your buck. Although an alternative to conventions is to join a local magic club, in my opinion, the best value for your time and money is definitely the magic convention. You get magic overload crammed into three or four days. And magician conventions are inexpensive compared to most speaker conventions. One of the highlights of the magic convention is the Dealers Room (the exhibitors area of the convention). At a major national convention, you may have as many as 40 or 50 magic dealers setting up shop. You’ll want to spend a lot of time in the Dealers Room. It’s my favorite attraction at the conventions. If you have a convention in your hometown and can’t attend the whole thing, try to attend the Dealers Room. Sometimes they’re open to the public. Often they’re not open, but you can sometimes buy a one-day Dealers Room pass at the convention registration desk.

    9. More convention highlights. In addition to the Dealers Room, other highlights of a magic convention are: Lectures on magic and performance psychology. Contests for both stage and closeup performers. A dealer show where the vendors show you their hot items. Usually the convention includes one major evening stage show each night. Normally 9am till midnight the schedule is packed with activity. And after midnight, you’ll find magicians in the lobby doing tricks until the early morning hours.

    10. Big events. Two of the largest conventions are sponsored by the two main national (USA) magic associations, the International Brotherhood of Magicians and the Society of American Magicians. For their upcoming conventions: IBM, www.magician.org; and SAM, www.magicsam.com. A joint IBM/SAM convention is being planned for July 2008. The FISM Convention is the hot-ticket international event held every three years; visit www.fism.com.

    11. Another alternative is to visit a local magic store. You’ll find it in the yellow pages under Magicians Supplies.

    12. A top magician’s monthly is Magic Magazine. Highly recommended. Articles on performing psychology, tricks, convention announcements and reviews, and lots of great ads. www.MagicMagazine.com.

    13. Two magic Ezines: www.magicroadshow.com and BJ@BJHickman.com.

    14. Add power to your next speech. You are the magician!

    Copyright 2006 by John Kinde. John Kinde is a humor specialist who has been in the training and speaking business for over 30 years specializing in teambuilding, customer service and stress management. Special reports available: Show Me The Funny — Tips for Adding Humor to Your Presentations and When They Don’t Laugh — What To Do When the Laughter Doesn’t Come. Humor Power Tips newsletter and articles are available at www.HumorPower.com

    Article Source: www.EzineArticles.com

    Add comment March 21st, 2006

    Public Speakers! Check Out These Most-Mispronounced Words.

    Yes, it’s a living language–English is–but there still remain words whose correct pronunciation is less common than their mis-pronunciation! In addition to giving you the right pronunciation, I’ll throw in a simple rule or two so you can figure out others on your own and not be afraid of embarrassing yourself with Pronunciation Gaffes.

    (As a therapist for thirty-some years, I hate to do this to you–use the “should” word, but I gotta do it here.)

    A Rule: When you have two “c’s” together, the first C is pronounced like a K, the second like an S.ACCEDE should be ak-SEED
    ACCELERATE should be ak-SELL-uhr-ate
    ACCESSIBLE should be ak-SESS-i-buhl
    ACCESSORY should be ak-SESS-or-ee
    ECCENTRIC should be ek-SEN-trik
    FLACCID should be FLAK-sid

    Only when there are double S’s are they pronounced with only the S sound. i.e. as-SESS.

    Middle Eastern countries are very much in the news these days. It’s nice to pronounce a person’s country correctly. In the case of IRAQ and IRAN the I’s are not pronounced “eye”, but a short i, as in BIT. If you want to get fancy, it sounds both pretty and authentic if you can flip the R.

    The A’s are broad: Iraq is not “eye rack” It is “i-ROCK”; Iran is not “eye ran”. It is “i-RON”.

    Here are a few of the words I’m hearing commonly mispronounced:
    CANDIDATE is CAN-di-date (Pronounce both D’s)
    ECHELON is ESH-e-lon
    ETC. (etcetera) is eht-SEH-ter-a (No K sound)
    NUCLEAR is NOO-klee-uhr (Think of new and clear.)
    PATHOS is PAY-thohs (Not thahs.)
    PLETHORA is PLETH-or-a
    VULNERABLE is VUL-ner-a-buhl (Sound the first L.)
    SCHISM is SIZ-em

    I hope this little foray to the dictionary will give you the confidence to use these very nice words with the certainty that you’re pronouncing them correctly.



    Carole McMichaels, Speaker, Coach, Author: “Fearless Public Speaking: How to Get Rid of Your Stage Fright and Prepare and Deliver a Winning Presentation”, invites you to join her free newsletter on speaking in public. You may also get your free report, “7 Valuable Tips on Writing a Mind-Gripping Speech”.

    www.getridofpublicspeakingfears.com
    Article Source:
    EzineArticles.com/

    2 comments March 21st, 2006


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